Nadja - You and PageOne clearly have strong commitment to measuring the quantity and *quality* of search related transactions - clicks, opens, reads, link-backs, referrals, visit time. Sounds like you also focused on getting search transactions from the target audience vs. any audience. My SEO experience of the last 5 years with clients has seen them focus PR and Sales SEO campaigns on 1 or 2 quantity measurements (first, organic Google search page rank then volume of clicks.) Jesse's point is also valid. SEO campaigns are most often viewed as one-off short-term lead generation tactics. The main challenge for SEO in PR is the level of integration and investment for search related transactions that is required balanced by a realistic timeframe and scale for measuring for results. I'll bet your firm has an ROI model that could be adapted to PR SEO. And no, I don't think sales/lead SEO campaigns should be combined with PR SEO campaigns. Different objectives. Different cultures. (P.S. Did you know that Poll Daddy can be used with a widget tool called Sproutbuilder? Might be interesting to widgetize your poll to encourage broader distribution via social networks that have PR affiliated groups.)
Thanks very much for raising that point, Jesse. This was my first time doing a blog poll and I probably should have allowed a write-in option so people could put their own answers.
Craig, I like the question asking why PR and lead generation aren't more closely integrated, but I'm wondering at what point you think PR would overlap with sales? Would it be ideal for you if marketing, sales, PR and SEO were all rolled up into one?
Yes, Jesse has a good point that the poll questions might not cover the full spectrum of reasons why there is a disconnect between PR and SEO. For example, even if the client wants SEO, they may view it mainly as a lead generation activity and not a traditional PR activity. So, the client might want to categorize PR and SEO separately. A similar question might be why PR and lead generation aren't more closely integrated.
Jesse Casman - 17 years ago
This poll misses several other possible answers. Namely, "SEO results are erratic and hard to insure." Or, "I always consider and utilize SEO techniques without highlighting them as a separate service." Thanks, though. The poll made me think about this a little more deeply.
Nadja - You and PageOne clearly have strong commitment to measuring the quantity and *quality* of search related transactions - clicks, opens, reads, link-backs, referrals, visit time. Sounds like you also focused on getting search transactions from the target audience vs. any audience. My SEO experience of the last 5 years with clients has seen them focus PR and Sales SEO campaigns on 1 or 2 quantity measurements (first, organic Google search page rank then volume of clicks.) Jesse's point is also valid. SEO campaigns are most often viewed as one-off short-term lead generation tactics. The main challenge for SEO in PR is the level of integration and investment for search related transactions that is required balanced by a realistic timeframe and scale for measuring for results. I'll bet your firm has an ROI model that could be adapted to PR SEO. And no, I don't think sales/lead SEO campaigns should be combined with PR SEO campaigns. Different objectives. Different cultures. (P.S. Did you know that Poll Daddy can be used with a widget tool called Sproutbuilder? Might be interesting to widgetize your poll to encourage broader distribution via social networks that have PR affiliated groups.)
Thanks very much for raising that point, Jesse. This was my first time doing a blog poll and I probably should have allowed a write-in option so people could put their own answers.
Craig, I like the question asking why PR and lead generation aren't more closely integrated, but I'm wondering at what point you think PR would overlap with sales? Would it be ideal for you if marketing, sales, PR and SEO were all rolled up into one?
Yes, Jesse has a good point that the poll questions might not cover the full spectrum of reasons why there is a disconnect between PR and SEO. For example, even if the client wants SEO, they may view it mainly as a lead generation activity and not a traditional PR activity. So, the client might want to categorize PR and SEO separately. A similar question might be why PR and lead generation aren't more closely integrated.
This poll misses several other possible answers. Namely, "SEO results are erratic and hard to insure." Or, "I always consider and utilize SEO techniques without highlighting them as a separate service." Thanks, though. The poll made me think about this a little more deeply.