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Which of the growth strategies Karp identifies are you feeling the most pressure to achieve?

Add more titles to augment sales. 30%

Sell more copies of existing authors and titles. 42%

Ask popular authors to "increase output." 7%

Diversify your "product line." 9%

Cut costs, pray to the gods of movie tie-in paperback editions or hope that one of your authors gets his or her own talk show. 12%

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