Conduct one-on-one interviews and then validate with quantitative research 8% (8 votes)
Engage in ethnographic observation in customers' homes 12% (12 votes)
Administer simple customer surveys in the stores 7% (7 votes)
Incorporate customer emotions into marketing campaigns 21% (21 votes)
Identify and address needs consumers aren't able to articulate 42% (43 votes)
None of the above 11% (11 votes)
