Okay, this started off really strong and kept building through the entire video. I was really digging it ... until the final three or four slides where it just seemed to stumble and fall apart.
At first I thought the music choice was a little "light", but it actually started to work once you contrasted it against the images you were showing. The images you chose were really visceral on their own. Great choices. This needed to be graphic to get your point across. If you had chose really aggressive music it would have fed into the violence, rather than contrasting against it.
The only problem with this PSA is the end, which is really anti-climactic. I was waiting for this really strong, thought-provoking ending to tie all of the visuals together into something real, but instead I got a picture of a book and a couple cartoons. You guys were at the 99 yard line and ready to score a touchdown with me and then ... fumble. I actually think the brain scan/MRI stuff is really powerful ... maybe you could have ended with that instead. Almost like a "This is your brain on Grand Theft Auto"
Overall, a good PSA it just needed some love and attention at the end.
Okay, this started off really strong and kept building through the entire video. I was really digging it ... until the final three or four slides where it just seemed to stumble and fall apart.
At first I thought the music choice was a little "light", but it actually started to work once you contrasted it against the images you were showing. The images you chose were really visceral on their own. Great choices. This needed to be graphic to get your point across. If you had chose really aggressive music it would have fed into the violence, rather than contrasting against it.
The only problem with this PSA is the end, which is really anti-climactic. I was waiting for this really strong, thought-provoking ending to tie all of the visuals together into something real, but instead I got a picture of a book and a couple cartoons. You guys were at the 99 yard line and ready to score a touchdown with me and then ... fumble. I actually think the brain scan/MRI stuff is really powerful ... maybe you could have ended with that instead. Almost like a "This is your brain on Grand Theft Auto"
Overall, a good PSA it just needed some love and attention at the end.