Okay, I really liked the content of this and learned a few things that I didn't already know (like what "Willard Water" is.)
It was educational, but didn't really arouse my emotion or tell me why I should care about alternative treatments. In other words, it presented facts, but didn't solve a problem, entertain me or make an emotional connection, which is what great ads are all about
Some specific areas of improvement :
- More consistent use of font and type across the slides. In some places the type was so small that I couldn't read your great research. You might also check to make sure the type contrasts properly against the background.
- The transition between slides was a little too fast on some of the more content heavy pages. By the time I saw "Willard Water ... radiation burns ..." the slide was gone.
- Ending: Everyone seems to be having problems with how to end these PSAs. You need a strong call-to-action at the end. It felt incomplete without this.
- Music: What's with "Sweet Home Alabama"? I'm glad you didn't choose Tibetan monks chanting or the usual New Age soundtrack, but Lynyrd Skynyrd? I kept expecting to see the next slide show a bottle of whiskey or a marijuana plant. Just didn't really fit the content.
Okay, I really liked the content of this and learned a few things that I didn't already know (like what "Willard Water" is.)
It was educational, but didn't really arouse my emotion or tell me why I should care about alternative treatments. In other words, it presented facts, but didn't solve a problem, entertain me or make an emotional connection, which is what great ads are all about
Some specific areas of improvement :
- More consistent use of font and type across the slides. In some places the type was so small that I couldn't read your great research. You might also check to make sure the type contrasts properly against the background.
- The transition between slides was a little too fast on some of the more content heavy pages. By the time I saw "Willard Water ... radiation burns ..." the slide was gone.
- Ending: Everyone seems to be having problems with how to end these PSAs. You need a strong call-to-action at the end. It felt incomplete without this.
- Music: What's with "Sweet Home Alabama"? I'm glad you didn't choose Tibetan monks chanting or the usual New Age soundtrack, but Lynyrd Skynyrd? I kept expecting to see the next slide show a bottle of whiskey or a marijuana plant. Just didn't really fit the content.