PSA - Illicit Drugs

1 Comment

  • Matt - 16 years ago

    Really well done. I have to compliment you on how polished this was, from the photography to the typography to the little subtle design nuances. Really well-composed and thought out.

    I also like the way you layered in statistics and facts around the images. The cocaine and heroine stats really jumped out at me. Some of the images were also really arresting - which I think was appropriate. I found myself looking at the little details -- like the heroine addict with the Prada shirt on ... which I thought was intriguing. Or the final slide of the woman with track marks and sores on her ... a woman who clearly must have been very attractive at some point before she started using.

    The only thing that seemed a little odd was the goofy guy saying he was one of the 15.9 million Americans who used drugs. This totally broke the look at feel of the rest of the video, which was rock solid. I would have taken this slide out.

    Nice job.

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