PSA - Smoking

1 Comment

  • Matt - 16 years ago

    This was really good. Very slickly produced, with clear type, really good content and facts and it was thought provoking. Very creative as well.

    Images were really strong. I loved the "BRAND" packs of cigarettes with the factoids in them. Did you guys create those yourself? Or were they from somewhere else?

    My only criticism is that the transitions between the slides was way too fast for the amount of content the viewer needs to absorb on many of the slides. When you have text or things people need to read in the photo, you need to provide more time on the image for people to absorb it. Sometimes it moved so fast that I almost thought you were going for a subliminal thing. Remember, if it's just a single powerful image with no text to read, you can get away with the quick cuts. But if it requires some additional thought or reading, you might want to hold the view longer.

    Also, there was a typo ... I think with the word "isn't". You forgot the hyphen.

    Other than that, this was really good. If you fix the transitions and typos, I might actually throw it up on my blog.

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