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Of all the tag lines that I have ever heard in my life this one has to be one of the worst. Branding your town as "Perfectly Uncivilized" has absolutley zero positive qualities. I understand completely where the REV IT UP people are getting this and it works well for the Theives Market, but for a marketing campaign? I don't think so. If the people involved in this were on their game they would call/talk to/write the Arizona Office of Tourism and ask for their written opinion about it. If they were really smart, they would gather the membership of the Chamber of Commerce together at a meeting and vote on it! Decisions such as tag lines for the entire business community should not be left to a small number of people, everyone should be involved.