The offer-time windows are too short to implement an effective campaign. 6%
The terms and conditions are too restrictive and eliminate creativity. 33%
The reimbursement process is too lengthy and complicated. 17%
Suppliers don’t offer guidance on what campaigns work. 11%
My firm does not have a marketing department/manager to take advantage of these programs. 11%
It’s too hard to earn co-op funds. 11%
My firm’s suppliers do not offer joint marketing funds. 6%
My firm does not believe marketing is effective at generating leads. 0%
