Do Executive Summaries create an incentive or disincentive to read white paper content?
Incentive. If well written, I want to read and learn more.
Disincentive. If I can get the answers I need from an ES, why bother reading more?
Unsure. It depends on how the Executive Summary is written.
Uncertain. It depends on the white paper subject.
Neither. I don't know enough about Executive Summaries.
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