Did the Olympus PEN ad go too far is borrowing its idea? (poll 1782861)

Did the Olympus PEN ad go too far is borrowing its idea?

They created their own content, so its OK.

This is an unacceptable theft of an original idea.

Takeuchi Taijin should be talking to a lawyer.

If it's online, it's there to be used, reworked and crafted anew.

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