What do YOU think is the most Important topic currently facing sponsorship? (poll 1733217)

What do YOU think is the most Important topic currently facing sponsorship?

Outdated property assets

Market size numbers

Defining media buys vs. media sponsorship vs. sponsorship

Sponsors failing to activate, then blaming the property

Focusing (or not) on the end customer

Valuation and measurement

Realizing the potential of the "long tail" of sponsors

CAO: Chief Activation Officer

Sharing information about deals

Allowing sponsors to "test the waters"

Other:

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