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Do Links from On-Topic Neighborhoods Provide More/Less Link Value?



Yes. Theme-ing of external links is an important relevance/ranking element.

Yes, but theme-ing only carries a small amonut of positive weight.

No, theme-ing external links isn't something the major engines consider for link analysis.

I'd rather not hazard a guess on this issue.

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2 Comments
2009-06-18 13:06:55 ET

Seems to difficult to prove something like this. Surely it's just informed opinion and not evidence what people think?

2009-06-18 20:26:46 ET

It actually isn't all that difficult to prove. I have had several websites with hundreds of "un-themed" back links that were not spam but also not directly relevant. The site with those links hardly ever ranked well for primary keywords although they did rank fairly well for the themed keywords of the sites linking to them.

Conversely, I have had 2 "themed" back links to a website and have had that website rank for the primary terms within weeks regardless of how much PR the linking sites had.

Seems pretty cut and dry to me.

Note: This also seems to apply to internal links.


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