I got to know you as Auntie Stress on Twitter and when I talk about you or about your blog, I'm talking about my friend Auntie Stress, no doubt about it. I was ready to vote for Auntie Stress at 100% but I must admit that I like coffee_offline's idea of: Change of Heart. Auntie Stress Solutions. That sounds brilliant, taking the best of both options.
Marianna, to me "Auntie Stress" (Is that a play on Anti-Stress? I guess I'm a little slow on the uptake to just now be discovering that!) sounds more like an online identity than a business name, so I'm a bit confused.
Isn't Change of Heart Stress Solutions already your business name?
claudia olivos - 15 years ago
Auntie stress! Cute, caring and to the point.
The other makes me think more in terms of heart ailments...
see you in tweeterland! :)
@JoVE, I never got the pun "anti-stress." Marianna, I (and David Ogilvy, if I'm not mistaken) wouldn't recommend a pun in business/advertising. (I did, however, choose Auntie Stress b/c you have some "equity" in the name.)
I had assumed you helped relieve stress and wanted to portray yourself in a matronly / loving way.
Auntie Stress is unique and a great pun on words. Might want to add a tag line afterward that describes, in 3-4 words, what your biz focuses on. Best of luck, Vita
definitely Auntie Stress! When I first saw it on Twitter I had to know what it meant. Change of Heart Stress Solutions is straight forward, but it also sounds like a nursing home. The name Auntie Stress takes the stress off immediately because it makes you smile and laugh!
And the Auntie/anti thing gives the sense that this is going to help with stress but in a kind of friendly way.
For the UK folks, it is going to resonate with "agony aunt" which is the popular term for those newspaper columns that answer questions (like dear abby).
I like the "Change of Heart Solutions" also. Maybe a byline that uses the stress word?
Thanks for giving us the opportunity to feedback. I know you will come up with the right thing.
Marcie
MERYL STEINBERG - 15 years ago
Auntie Stress is cute, and we all love to keep the cute ones... and you can, like in an advice column. Also, I know what stress is. What I am very interested in is what the "change of heart" part is. Therein may like your answer. What is it you are offering that is unique & valuable? What is the change of heart & how does that happen and why is it good? How are you going help change that heart and bring peace, calm in my life?
cyndiinbc - 15 years ago
"Change of Heart Solutions" I agree about the word stress. I like the first one without the word stress. :)
Just my opinion but if you are thinking of a change, I would consider taking the word stress out all together. It is not a good sales word. I had a talk called De-stress for success and could not sell tickets. I changed the name to Laugh your way to success and the sales just flowed in.
Something like. Advice from Auntie, or Aunties secret recipe. or Auntie can help, These are all very non threatening and relax the potential client. The initial contact is very important and as you are sorting out now the name is everything to start.
Believe it or not when I ask the question at seminars and talks, "who is stressed?" not one hand goes up. People do not realise they are stressed until you give them something to measure it against.
I hope this is of some use to you.
Any thing I can do to help, just let me know.
Abundance to All
Croz
Kathryn - 15 years ago
Definitely Auntie Stress, which shows you have a sense of humour. We stressed folks can always use a giggle. ;-) It's also very memorable and unique.
IMO Change of Heart Stress Solutions is too commonplace and generic. Sounds like a million other biz names of this type and not something I'd remember tomorrow if you asked me to repeat it. Also, the word "Solutions" is such a business buzz word, sounds jarring to me in this context.
I love your name Auntie Stress :) Very cool, catchy, easy to remember, positive.
Peace,
Brenda, Medicine Song Woman
Native American Healer, Artist & Singer
ditto with Lucie Octeu about coffee_offline's idea of "Change of Heart. Auntie Stress Solutions".
Know that from your choices, I personally gravitate toward "Auntie Stress".
C.M.
I got to know you as Auntie Stress on Twitter and when I talk about you or about your blog, I'm talking about my friend Auntie Stress, no doubt about it. I was ready to vote for Auntie Stress at 100% but I must admit that I like coffee_offline's idea of: Change of Heart. Auntie Stress Solutions. That sounds brilliant, taking the best of both options.
I like Auntie Stress because it is light hearted- funny. But it does not have the power of immediate interpretation.
Auntie Stress Empowerment
A bit of a play on words but rings 2 messages.
R
Marianna, to me "Auntie Stress" (Is that a play on Anti-Stress? I guess I'm a little slow on the uptake to just now be discovering that!) sounds more like an online identity than a business name, so I'm a bit confused.
Isn't Change of Heart Stress Solutions already your business name?
Auntie stress! Cute, caring and to the point.
The other makes me think more in terms of heart ailments...
see you in tweeterland! :)
@JoVE, I never got the pun "anti-stress." Marianna, I (and David Ogilvy, if I'm not mistaken) wouldn't recommend a pun in business/advertising. (I did, however, choose Auntie Stress b/c you have some "equity" in the name.)
I had assumed you helped relieve stress and wanted to portray yourself in a matronly / loving way.
Auntie Stress is unique and a great pun on words. Might want to add a tag line afterward that describes, in 3-4 words, what your biz focuses on. Best of luck, Vita
definitely Auntie Stress! When I first saw it on Twitter I had to know what it meant. Change of Heart Stress Solutions is straight forward, but it also sounds like a nursing home. The name Auntie Stress takes the stress off immediately because it makes you smile and laugh!
Change of Heart. Auntie Stress Solutions.
I love me a good pun.
And the Auntie/anti thing gives the sense that this is going to help with stress but in a kind of friendly way.
For the UK folks, it is going to resonate with "agony aunt" which is the popular term for those newspaper columns that answer questions (like dear abby).
People relate to catchy phrases. Stay with Auntie Stress.
I like the "Change of Heart Solutions" also. Maybe a byline that uses the stress word?
Thanks for giving us the opportunity to feedback. I know you will come up with the right thing.
Marcie
Auntie Stress is cute, and we all love to keep the cute ones... and you can, like in an advice column. Also, I know what stress is. What I am very interested in is what the "change of heart" part is. Therein may like your answer. What is it you are offering that is unique & valuable? What is the change of heart & how does that happen and why is it good? How are you going help change that heart and bring peace, calm in my life?
"Change of Heart Solutions" I agree about the word stress. I like the first one without the word stress. :)
Hi Auntie.
Just my opinion but if you are thinking of a change, I would consider taking the word stress out all together. It is not a good sales word. I had a talk called De-stress for success and could not sell tickets. I changed the name to Laugh your way to success and the sales just flowed in.
Something like. Advice from Auntie, or Aunties secret recipe. or Auntie can help, These are all very non threatening and relax the potential client. The initial contact is very important and as you are sorting out now the name is everything to start.
Believe it or not when I ask the question at seminars and talks, "who is stressed?" not one hand goes up. People do not realise they are stressed until you give them something to measure it against.
I hope this is of some use to you.
Any thing I can do to help, just let me know.
Abundance to All
Croz
Definitely Auntie Stress, which shows you have a sense of humour. We stressed folks can always use a giggle. ;-) It's also very memorable and unique.
IMO Change of Heart Stress Solutions is too commonplace and generic. Sounds like a million other biz names of this type and not something I'd remember tomorrow if you asked me to repeat it. Also, the word "Solutions" is such a business buzz word, sounds jarring to me in this context.