The blame, as far as having to shorten links for Twitter, goes to Twitter themselves. They could simplify the entire process by adding "add link" feature and letting users add a as large as necessary, without eating up precious 140 characters. That would cut out the middle-ware guys and provide "credit" to where credit is due, on the originating content provider.
Seems obvious, however I suspect part of the problem is Twitter's architecture. I am sure their devs are not excited about wanting to find out if their servers could very well not be able to handle the extra bit of information.
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