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Should RIM rename itself Blackberry to improve its market penetration, avoid confusion in the marketplace and increase its share price?



No, RIM as a name allows the company to introduce products other than Blackberries.

Yes, no one really knows who RIM is but everyone knows Blackberry.

Yes, it would increase the stock price by eliminating confusion in the markets.

No, it should stay with RIM or even use its full name: Research In Motion.

Yes, you have only moments to catch attention in the marketplace and you should not waste time and resources promting three names.

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Poll Author

Dr. Bruce M. Firestone, B.Eng. (Civil), M.Eng.-Sci., PhD., Real Estate Broker and Mortga...

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