What about MySpace (Fox Interactive Media)? They are teh only social media company currently making a handsome profit!
I think monetization will come from startups such as BidWilly.com. They have found a way to leverage social sites in order to build relationships between consumers and service providers when conducting business. I also love their strategy around open-bidding as it gives consumers the power to do more with less while providing an inexpensive way for service providers to reach prospective consumers.
For this article to be taken seriously and not look so biased Myspace should have been mentioned. Apple, as admitted in the article is not a social media company though was included, but not Myspace. The previous leader in the social site set, just a few months removed if that and the one that is still the money king where these sites are concerned, but they don't get a mention. That is either very poor journalism, or wishful thinking and unadulterated bias.
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