Is Agency.com redeemed by its Skittles work?

2 Comments

  • ma - 15 years ago

    I was there as the agency melted down after the Subway fiasco (that was not the only reason, the new President Dave Eastman was the reason) but I am still rooting for them.

    I am sure Skittles has a lot of initiatives going on and as long as this is just one tactic within the overarching strategy I think that the publicity it gets within the industry alone will make for a great case study.

    Maybe they can bring back Tom Agelo next?

  • DB - 15 years ago

    Come on people. Yes - the site turned out to be a fiasco but I can't believe anyone on the marketing/creative/development side would say this was a bad move. We keep telling our clients that the best way to take advantage of the online space is to be risk takers. So, Skittles/Agency takes a BIG risk and everyone is excited to poo-poo them. Why? Do we NOT want our creative/strategy teams trying new things? Do we NOT want our brands feeling comfortable with the idea of pushing the boundaries?

    I would guess that this ordeal will end up generating MORE ideas and breaking down more walls. Applause to Agency.com for being a pioneer and more applause to Skittles for bravely going where no other brand has gone. And shame on you critics who are so excited to quash new ideas.

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