Clear value propositions that address local needs and based on local insights
Clear business model, and thus revenue model & roadmap
Secure enough funding through the end of 2010
Product near or in completion, with users growing organically and sustainably
Dedicated, passionate, experienced, smart, visionary management team, with excellent execution capabilities
Know and well establish core competencies, and can leverage these core competencies into product & business development
Develop mentioned attributes into a defensible market position, preferrably as the category leader
