financial health - allow user to check their various financial ratio and benchmark against standard
social aspect - allow user to compare his financial standing with others in the similar category (such as fresh grad, new parents etc)
automatic recommendation - will recommend better product (e.g. excess cash in saving account should be put in Fixed Deposit)
Income Tax report generation - generate the useful figures to fill up your income tax form
budgeting - let user set a budget to compare with the actual cash flow
Financial goal setting - let user set a financial goal and set up designated account for the goals.