If you had to choose between quality vs. volume, which one would you choose?

taking a volume sale, although it may not help in building credibility, it does lead to other leads and potential sales. As a manager in sales every sale is unique and every situation requires different techniques to close every sale. you have to be like a chamelion and change your techniques with the way of the times. in this economy,you need to be pro-active and take all the sales you can especially volume due to the consumers fear of the economy and whether or not they would be able to make the purchase in the future.

I like to think of it in 3 stages with the ultimate goal being quality.

1. At the start, you need volume. (Talk to anyone any time is the motto)However, volume becomes the old "numbers" game. Which, in my opinion, eventually causes burn out. At some point it needs to be converted or it will cap out. There are only so many hours in a day to go after blind volume.

2. You slowly turn that volume into quality. At this point, you are doing about 50/50 volume vs quality.

3. This is when there is enough quality to replace 100% of the blind volume. I believe this is where you want to be.

Quality always before volume. It may take volumes of activity to find the quality leads or pre-qualified appointments that I want, but there is no substitute for quality. Quality always makes sense, whether it be leads, appointments, products or services, quality provides me the one thing that I can not recreate once it is gone and that is time. My time is valuable and critical to my success. I can not waste even a minute going on an unqualified appointments or calling leads that are useless.