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What are the top 3 reasons that stop businesses from going forward with SEO?



The SEO industry has not set standards

It’s difficult to make guarantees about end results

Lack of confidence in the ability of the provider

Fear of losing control to a new marketing provider

It's too mystical - a black art or scam

It takes too long to get results

They are uninformed and/or misinformed about the process

It’s difficult to tie SEO dollars to ROI (return on investment)

They have unclear expectations and goals

They have unrealistic expectations and goals

They don’t realize how much work and time is involved

They don’t realize how much money it costs

They don’t realize that they may need to change the fundamental layout of their site

They don’t realize what an amazing impact it can have on their bottom line if done correctly

They are apathetic when they realize what is required

They have a “know it all” attitude

Other:

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